The Waitrose property team had very little experience of running exhibition projects, so this was a perfect opportunity for us to help them “top to bottom”. We had a very short timeline, but we worked especially closely with the team to identify their precise goals and then to design a perfect solution.
The stand design was simple and fresh; a perfect evocation of the Waitrose brand that allowed plenty of space for the conversations they wanted. But we didn’t just design; we helped the team with every single aspect of the project including running a champagne networking reception, creating video and writing and delivering interactive web tools.
We were able to bring together our insight, experience and creativity to really help Waitrose make the best of their presence at the event, which was a huge success.